I keep trying to imagine future Apple product design videos narrated by the voice of Jony Ive saying "Liquidmetal alloys" vs "an entirely new type of alloy that blends the best qualities of metals, glasses, and plastics into an atomic arrangement that is stronger, sleeker, etc." and I think he'd go the 2nd route.
Name a time that Apple has bought or used a type of material and used that material's brand name. I don't believe Apple has EVER done it. Materials don't create lasting brand value. It's what you do with the materials that creates brand value. Just like Apple doesn't quantify processing speed and quantity of RAM and other internal specs to avoid "competing on specs" which is a losing battle.
Can you imagine Apple ever using the "Intel Inside" stamp? NO!!!!!! They would NEVER use that!!! Which is exactly equivalent to using a Liquidmetal logo on Apple branding. Apple just doesn't use other company's logos in its branding, period.