A push for something bigger, much bigger I presume. I like the way you connect the dots. During lunch, after the SHM C. F. discussed the fact that in the future you will be able to snap a shot of an icon etc. on the screen of your favorite show and be able to purchase items or receive info. on the product placings in that show. He used a specific term for this but I cant recall what it was. Number Cruncher or J-Man can you remember?