Afford, you are absolutely right. NWNO's booth at SITC was designed to be viewed and read. Most of the booths were tiny, just enough room for a counter top with somebody sitting behind the counter with informational flyers. NWBO was the first booth you saw as you walked in the hall. They are clearly trying to educate doctors and researchers to know their name and their product. On clear display were the survivors and their stories and info about the process.
You can be assured that AF drew a very inaccurate picture of what goes on at these booths. He made out like NWBO looked lonely, but in reality, their booths exudes confidence. It stands out. It makes a statement. I was happy to see what they'd done with their space.
And, in all honesty, it is not a big space. Speaking as someone who's spent lots of time at art shows, most of the biotechs had very,very small spaces, 8x4 or 6. I do t know, but I would never buy such a tiny space to display my photography. They were insultingly small.
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