To potentially answer you question on what is the strategy in spending 10 million on failed bids....
Any amounts spent to acquire potential investments generating eventual revenue is tax deductible. The details on how this deduction is used is usually up to the tax accountants advice to the company.
The loss/deduction can be used NOW, or on FUTURE income if desired. Its all up to what the company chooses to use the deduction toward.
Many investors do this (incur some kind of documentable loss at the end of the tax year) for tax purposes.
There is a plan to ALL OF THIS. We will not find out the big picture until LATER ON. It will make sense LATER.