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fact-checker

11/02/15 10:06 AM

#5279 RE: DJPB1984 #5276

I called Crayola just now. A revealing conversation.
I talked to a women named Adrienne. I asked if there was a Crayola jewelry collection coming to stores this fall. She stated she didn't hear of anything. I mentioned Zalemark and the licensing agreement and she put me on hold and talked to someone in their Licensing Deptartment. Yes, Zalemark has "partnered" with Crayola, but the licensing department said there was no store finalization yet. She had no idea when the jewelry would be in stores. She said I should check with Zalemark. I asked her for her definition of the term "partnered with" and she said they don't have an ownership in Zalemark and that is just their way of saying they have given Zalemark a license to manufacture and sell product utilizing the Crayola brand.
Please call and verify for yourselves.

The following is from the Crayola website:
"Check out the FAQ section of the website for immediate answers to your questions. If you can't find what you are looking for there, we can help! Call us at 800-272-9652 weekdays between 9 AM and 4 PM Eastern Time."

The above is real DD. Not wishful thinking. So let's all call ZMRK and ask the same questions. Maybe one of us will get through or at least get a call back.

I-Glow

11/02/15 10:09 AM

#5280 RE: DJPB1984 #5276

The question is why did Zale state that the Crayola jewelry would be launched in the 3rd quarter - in time for the holiday season?

Zalemark will unveil its partnership with Crayola... “Crayola, which is owned by Hallmark, really wants to reinvent itself as a color company — kind of what Pantone is,” said Steven Zale, chief executive officer of Zalemark. “Crayola wants to be the reference standard for fashion.”

Zale said he’ll focus his efforts on retailers like Macy’s and Bloomingdale’s, as well as independent stores like Helzberg. The line will launch in stores during the third quarter, in time for the holidays.

I have checked all three retailers, Macy’s, Bloomingdale’s and Helzberg and none have any jewelry from Crayola or Zalemark.

The Holiday season is here - and still no information from Zalemark about the retailers that are supposed to be selling the Crayola jewelry.

It is about time to start talking about 2016 Q1. LOL!!!

IG