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Monday, November 02, 2015 10:09:18 AM
Zalemark will unveil its partnership with Crayola... “Crayola, which is owned by Hallmark, really wants to reinvent itself as a color company — kind of what Pantone is,” said Steven Zale, chief executive officer of Zalemark. “Crayola wants to be the reference standard for fashion.”
Zale said he’ll focus his efforts on retailers like Macy’s and Bloomingdale’s, as well as independent stores like Helzberg. The line will launch in stores during the third quarter, in time for the holidays.
The Holiday season is here - and still no information from Zalemark about the retailers that are supposed to be selling the Crayola jewelry.
It is about time to start talking about 2016 Q1. LOL!!!
IG
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