Why would they need a pR firm? The CC flyer goes out to millions of people. The CC website gets millions of viewers. AAFES has a very large customer base, and should be online soon. If the rumors about Target are true, that is tremendous exposure. Just why do they need to start spending precious cash on "middlemen", when they will need it for infrastructure and inventory to service their existing contracts. It would be a waste of cash right now IMO. Cash that is needed elsewhere at the moment. Once revenues start rolling in, and they have their inventories and DCD's established, THEN a PR firm might be helpful. Not now.
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