Please see udated comments at end...What was a waste of cash was paying for things like interviews on WallSt.net etc....the reason why they need a PR/IR firm should be very clear to you.....timing, visibility, investor awareness, shareholder value, increasing shareholder value....lets not forget proper preparation for public speaking (as in webcasts)...
You don't think things could have been done better on the PR front? Do you believe that GZFX shares should be sold into the market at current pps? Where do you think the shareprice will be following release of the hounds (SB-2 shares) without great PRs and new buying interest?
Investors should already be in for the AAFES announcement and also for any Target deal (if there is any such thing....and i discount this rumor based on zero evidence). and if they had a PR/IR firm investors would already be lined up and in for the AAFES deal and others to come!