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Slojab

10/23/15 10:55 AM

#16021 RE: titan11 #16003

COMPETITIVE LANDSCAPE
Great Wall from China Tobacco Chuanyu Industry Corp continued to lead cigars in 2014 with a volume share of 52%, followed by the Wang Guan brand from China Tobacco Anhui Industry Corp with a 25% share and Mao Da from China Tobacco Hubei Industry Corp with less than 1%. Great Wall suffered a sharp decline in share in 2014, partly due to its economy positioning. With a focus on developing the premium segment in China, the Great Wall brand is expected to benefit from price optimisation so as to remain the leading domestic cigar brand.


http://www.euromonitor.com/cigars-in-china/report

PROSPECTS
China is projected to become a leading market for cigar consumption over the forecast period, largely thanks to the growing purchasing power of business people, improving brand awareness and support from the government. According to the 2014 report on the Chinese economy by the National Bureau of Statistics of China, urban retail sales of consumer goods increased by 11.8% and rural consumer goods by 12.9%. Overall, retail sales growth reached 12.2%. It is believed that a growing number of Chinese consumers can afford to purchase cigars. However, the volume growth of international premium cigar brands is projected to remain stable due to import limits from the STMA


The point of the post was valid.
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PJC1

10/23/15 11:25 AM

#16025 RE: titan11 #16003

Do some research titan, i put the important parts in bold to help you lol

Import of cigars is restricted by the government and its State Tobacco Monopoly Administration (STMA). According to the consulting firm Euromonitor International, foreign cigar brands account for only 1 per cent of the market. Those products are at the top of the premium segment. Chinese cigar smokers predominantly buy domestic products. Those domestic products too, rank in the premium segment.

In recent years, domestic cigar brands have been improved with regard to tobaccos, overall cigar quality, brand spread and mode of sales. An improved domestic product has established itself against imports.

There are four domestic cigar companies in China, the largest of which is Chuanyu Tobacco. Anhui Tobacco is number two, in terms of volume, followed by Hubei and Shandong. According to Cigar Ambassador, Chuanyu operates the biggest cigar factory in Asia.
Chuanyu accounts for 50.5 per cent of domestic cigar volume and 60.6 per cent of sales, followed by Anhui at 33.4 per cent of volume sold and 24.5 per cent of sales revenue. Hubei owns 15.6 of the market with 13.9 per cent revenue of sales and Shandong is a bit player with 0.5 per cent of total volume and 1 per cent revenue. Shandong is the second fastest growing cigar company in China, having expanded nearly 73 per cent in 2012 from the year before, according to Cigar Ambassador.