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Friday, October 23, 2015 11:25:47 AM
Import of cigars is restricted by the government and its State Tobacco Monopoly Administration (STMA). According to the consulting firm Euromonitor International, foreign cigar brands account for only 1 per cent of the market. Those products are at the top of the premium segment. Chinese cigar smokers predominantly buy domestic products. Those domestic products too, rank in the premium segment.
In recent years, domestic cigar brands have been improved with regard to tobaccos, overall cigar quality, brand spread and mode of sales. An improved domestic product has established itself against imports.
There are four domestic cigar companies in China, the largest of which is Chuanyu Tobacco. Anhui Tobacco is number two, in terms of volume, followed by Hubei and Shandong. According to Cigar Ambassador, Chuanyu operates the biggest cigar factory in Asia.
Chuanyu accounts for 50.5 per cent of domestic cigar volume and 60.6 per cent of sales, followed by Anhui at 33.4 per cent of volume sold and 24.5 per cent of sales revenue. Hubei owns 15.6 of the market with 13.9 per cent revenue of sales and Shandong is a bit player with 0.5 per cent of total volume and 1 per cent revenue. Shandong is the second fastest growing cigar company in China, having expanded nearly 73 per cent in 2012 from the year before, according to Cigar Ambassador.
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