Great article. I think the key to the success of the Smart car is in this statement.
"They ought to play it like a baby Benz," said Joel Barker, an author and expert on business trends. "The Smart car just has a style to it that these other cars don't have. They don't have the cachet.
That is what the Mini Copper did and it worked for them, to some degree.
I don't see Zap figuring in to the equation other than maybe as a used car at their Repo Depot used car lot in Fulton/Santa Rosa, Ca.
I am not investing in a used car lot.
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