ZAP (fka ZAAP)

[ccriderless]

Great article. I think the key to the success of the Smart car is in this statement.

"They ought to play it like a baby Benz," said Joel Barker, an author and expert on business trends. "The Smart car just has a style to it that these other cars don't have. They don't have the cachet.

That is what the Mini Copper did and it worked for them, to some degree.

I don't see Zap figuring in to the equation other than maybe as a used car at their Repo Depot used car lot in Fulton/Santa Rosa, Ca.

I am not investing in a used car lot.