Minerco as of yet doesn't have any other products.. Coke has had over 100 years to grow its brand and was the first and only of its kind for how long?
Fizz is jumping into a category where there are 10-20 identical brands, many of which are distributed by Coke, Pepsi, and other giants, and nationally already..
Big challenge for Vanis and the numbers show it so far.. Hence the change in direction..