As a result of the reverse merger completion Innovativ will operate the newly structured company primarily as a digital entertainment enterprise. It will also stay in charge of the GGN's business-to-business online gaming division focused on licensing customized fantasy sports games to casinos, restaurants & sports bars across the country.
“They’ve surveyed fantasy-sports players and asked, ‘When do you expect to quit?’?” says Nigel Eccles, chief executive officer and co-founder of FanDuel. “And the average response is, ‘Never.’?”