Petz, don't be dense. AMD is going after Intel's multi-billion dollar (very real) server market. And like I said, they are claiming to have a "better" solution, by which they demand the industry to hold them to equal or higher standards than Intel, a reputation that they cannot possibly live up to. Furthermore, if AMD's "strategic plan" is simply to let the industry to all the work for them, by virtue of this myth of "64-bits for free", then it's a strategy that's doomed for failure. Despite of what you might think, AMD needs quite a lot of heavy lifting to overcome the barriers of even porting a software suite to their measly 64-bit extension.