Jeezus you are right .... what the heck is gong on with these idiots. They can't put a better face on the product than this guy .... who is probably a nice person but belongs in the back room doing some research or something.
Oh man, this is sad. Very sad. You are so right - a blown opportunity. I advise people not to open that photo - it will spoil your day.
It also goes beyond what is displayed. The marketing is nonexistent. You get absolutely no sense that this is an exciting new material with lots of potential applications. I would walk right by this booth.