eco cups need validation...
and a smooth roll out plan....
a pr stating a large chain will carry eco cups nationally IN THE COFFEE ISLE (NOT ORGANIC ISLE)....
a few more business appearences naming jamn (business channels, qvc)
A SMOOTH ROLL - OUT meaning they will NOT ANNOUNCE ON TWITTER THAT IT IS AVAILABLE ONLINE, WHEN ITS NOT.....
i think by end of august, beginning of september when we start seeing this in stores (i will be looking in giants)... i might start feeling a bit better....
(right now, in the back of my mind, i get the feeling they are SCREWING THIS UP with regards to giving premature dates and making way too early announcements, .... like its rookie hour... )
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