Personally I don't take all this too seriously. My approach is for Swing trading, knowing that to most females this is important.
Looks are what most females are nurtured on... for several real reasons... due too the cultural and societal realities of upbringing and strong feelings that they develop.
Every time I see my grand-daughter I shower compliments as to her being beautiful (and she really is beautiful at age 9, for example) naturally.
Unfortunately, as most females reach 40 and beyond, the reality aging begins hitting them much harder than males. They are likely to fall for the 'miracle' products to fight it. And I agree with that approach as well. There's a big market out there for such cosmetic products worldwide. I find it only normal and common sense. Any wonder why these companies have to spend lots of money upfront in marketing... to sell them such 'dream products' even if it has little impact in the long run. C'est la vie! It comes down to filling that need and there's a big market. I hope and wish you do well in your 'shorting' for this will be a volatile stock and probably good for sometime. We shall see. GLTY
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