Honestly , they have so much going on right now with the 'My Cup' series, the Eco cup change coming out. I think they want to build more sales domestically before they launch here announce and launch here.
I believe that timing the release of products and PR's is vital . You don't want to release all of your news at once because then there will be a dry spell where we don't see any exciting news for a bit .
That's just what I think though. I have no idea how possible that could be