This being a typical news driven penny stock, if they don't meet their 7/15 deadline for product availability and end of month for delivery, the stock will suffer. Unlike what happened with emotiv, a successful but private company. When the Insight rollout was delayed for a few months, the effect was merely grumbling--on the Kickstarter site...and perhaps social media.
The next problem has already arisen, as they have done nothing yet to promote the product to end users. They say they will be doing so. But, even if they do, it will take a long time to effectively market the product and drive sales. Ergo, sales will be anemic, and the company will be forced to continue with the toxic death spiral financing, which will eventually lead to way more than the 2 billion additional shares that can already be added to the float.....
It's a vicious circle, with no way out.....sadly.
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