Firm That Helps Authors Buy Their Way Onto Bestseller Lists Goes Into Stealth Mode
.. seems an evangelistic habit which is rahthah un-Christian-like, eh what .. :)
4/18/2014 @ 1:10PM 17,300 views
For years, it was an open secret in the book publishing industry that any author willing to spend enough money could nab a spot on the major bestseller lists by engaging the services of a company called Result Source Inc. Now that secret is a little less open.
A few weeks ago, the San Diego-based firm quietly scrubbed most evidence of its existence from the web.
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The timing suggests it has to do with a scandal that’s been unfolding in the evangelical community over the past six months. Result Source started out as a marketing firm catering to Christian authors, and they still make up a large part of its client roster. Several well-known pastors, including Steven Furtick, Mark Driscoll and Perry Noble NE -4.16%, have recently been accused of using their congregations’ funds to pay for bestseller campaigns. The Christian magazine World published a contract showing that Driscoll spent $210,000 to ensure that his book “Real Marriage” made it onto a number of lists, including the ones published by the Times, WSJ, USA Today and Amazon.com AMZN +2.09%.
Pastor Mark Driscoll, whose church reportedly paid $210,000 to get his book onto bestseller lists. Photo via pastormark.tv.
These revelations have had “significant impact” in the evangelical world, according to James Duncan, a blogger whose coverage has played a large role in calling attention to the story.
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