So ricardoga, what logic did u use, please enlighten us. You should remember that it was a short week due to the 4th of July holiday and despite that there was an increase in scripts (moreover, which is confusing, the data is for week ending 02/07, which is odd...July 03 is unaccounted for as it seems). Anyhow if you have the historical data and plot them into a graph with the trend-line, the data is still fitting into the trend-line and if that continues as it is (with no changes in label/promotion...etc) the forecasted trend-line shows very promising numbers in the future (short term, ie coming 12m)