Anytime a product line that has got a promise... combining the latest scientific research discovery such as 'stem cells' in healthcare already if it promises in cosmetics will attract attention. When it also gets the involvement of a known and widely followed successful model as Kathy Ireland who has good standing reputation of being successful, indeed has a better chance to succeed in the marketplace until it is proven otherwise.
I will be soon buying the stock again probably in steps. I feel this may be already close to a bottom but we don't yet have enough historicals for a better assessment of the situation. Anyway, "only fools chase tops and bottoms in the stock market" and I won't repeat what Bernard Baruch said about this matter. Accordingly, my approach is to buy in steps. In general after a certain drop of a better known stock, I add more after further 5% declines. In NUGN case there's only one precedent and that was $2.61 and it's a challenge at this time anyway. I think around $3 seems to be a good entry in my case... because I have a plan how to handle it.
Now that I do know more about it, NUGN also appears to have a good chance to succeed. It's all about risk taking within one's risk tolerance and good money/risk management. There are no guarantees in this 'game'. Again, I bought first because I saw the wide fluctuations and the volatility. In addition to the stock risk, this makes a good stock candidate for Swing trading besides holding it LT and IT. Do your own DD, in any case. The owner is supposed to be the guardian of their money!:-) GLTY and GLTA
News 
Market Data 
Discover 
