"I haven't heard anyone here expressing lack of faith in what the company is trying to do"
Couple problems with this...
1) what is a company, if not its leadership? it's not like HEPI/ZIVO is some well-oiled machine with a portfolio of products and services. a penny scheme is one thing and one thing only: its leadership's ability to generate interest in its shares. so... this company is a doofus.
2) what is the product anyway? it used to be green slime in a bottle that cured, in humans, everything from AIDS (i kid you not, they touted this!) to high cholesterol to inflammation to "insert human malady here". now it's what, exactly? not really a product anymore... just some science-y hopium around the idea that it will do something for animals, someday, some way... oh yeah... bovine mastitis... the world waits with baited breath for that game changing treatment. MOOOOOve over AIDS and cancer! we've got Ole Bessy on the mend!