You are correct. I believe JAMN and 56 Hope Street are testing the Korean Market with sales and name recognition, and if successful, will try to launch into China. The coffee industry is still at its infancy in China and would be smart to get in there before Starbucks gets a strong foothold. The chinese are now starting to show a small interest in coffee. Tea has always been the drink of choice. I have been traveling to China the last 8 years on a regular basis and it is now that i am starting to notice coffee shops starting to spring up here and there. China is a very huge market and personal income is on the rise in the big cities.
You are correct. I believe JAMN and 56 Hope Street are testing the Korean Market with sales and name recognition, and if successful, will try to launch into China. The coffee industry is still at its infancy in China and would be smart to get in there before Starbucks gets a strong foothold. The chinese are now starting to show a small interest in coffee. Tea has always been the drink of choice. I have been traveling to China the last 8 years on a regular basis and it is now that i am starting to notice coffee shops starting to spring up here and there. China is a very huge market and personal income is on the rise in the big cities.
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