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Broke_Broker

06/17/15 4:31 PM

#91193 RE: RealDutch #91191

Yep, another point he made was that it was previously hard to understand where the company was heading. He made the comparison of jumping on a bus and you didn't know if it was going to end up in northern Sweden, Paris or whereever else. With the announcement of the focus on aquaculture, institutional investors will be able to go "ah, that's where it's heading".

It's a shame the pod is only accessible for Swedes, would have been great to have an English version so everyone could have a listen. FD is obviously more used to speaking about SIAF in English anyway and used a lot of English financial terms rather than Swedish ones. He also incorrectly translated "organic" to "organisk" instead of "ekologisk" which is a classic. I do the same thing at times living in the UK. Didn't help to live in NL for a while where you guys said biological instead of organic. :)

emptyone

06/17/15 4:38 PM

#91194 RE: RealDutch #91191

RD, I suppose that is what FD will do in his road show, make it brain dead simple for the institutions to see the value of this company. We really need to perform a professional and upbeat road show. No stumbling, no monotone, the presentation is almost as important as the substance. No substitute for coaching and practice.