That is what I said also in the past. It took me 6 months to understand the business model, our advantage etc.
But back then there wasn't a lot in the filings. And a lot of stuff that sent you the wrong way. It's a lot easier today. Anyone who reads the 10-K thoroughly should get a good idea about the company. It's still tough though, figuring out where your advantage is. And you need the mega farm stickie to find out about growth. So I agree, chances are you will not get many institutions on board. Unless you can make it really simple for them.
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