Replies to post #75999 on Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

I guess you are right....that Musclepharm's hardcore positioning might be more of a limitation than it's packaging vis-a-vis Cliff and Quest.

Perhaps it's doing the right thing in terms of packaging, and our past expectations of explosive sales growth lasting forever have been completely unrealistic, as the brand is restricted to a narrow niche of the protein product market....serving guys that are highly involved during the buying process.....explaining why Musclepharm needs to spend that much money in marketing being loud on social medias, versus Quest, Cliff and Vega Sport that do less from having a broadly appealing positioning.....and versus Herbalife, Avon, Natura, Nature's Sunshine and other direct selling companies, that serve soccer mums and other less sophisticated buyers in countries like Russia and Brazil.

[StocksAnonymous]

Clif Bars have had an incredible run over the past 20 years, but they have a few major flaws.

1) They are loaded with sugar.

2) They are made with Soy, which is an inferior protein source according to many studies.

3) There are over 40g of carbs per bar.

4) Regular Clif bars only have 10g of protein.

5) They taste awful.


As I have said before, consumers are becoming smarter and making healthier choices. Clif bars are not healthy nutritional choices unless you are going on a 30 mile bike ride.

Musclepharm's combat bars have higher protein content, lots of fiber, very little sugar, and low net carbs. These are things that educated consumers are starting to demand.