Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

I guess you are right....that Musclepharm's hardcore positioning might be more of a limitation than it's packaging vis-a-vis Cliff and Quest.

Perhaps it's doing the right thing in terms of packaging, and our past expectations of explosive sales growth lasting forever have been completely unrealistic, as the brand is restricted to a narrow niche of the protein product market....serving guys that are highly involved during the buying process.....explaining why Musclepharm needs to spend that much money in marketing being loud on social medias, versus Quest, Cliff and Vega Sport that do less from having a broadly appealing positioning.....and versus Herbalife, Avon, Natura, Nature's Sunshine and other direct selling companies, that serve soccer mums and other less sophisticated buyers in countries like Russia and Brazil.