What now? Nothing. This is no longer the spec. play that it was a few weeks ago. These guys are in the middle of a merger/restructuring. They appear to be doing the right things right. WTF more do you want? You need to ask yourself whether or not this is an investment or a trading stock. If your long then do your DD and from that perspective and act accordingly. If your looking to trade short term, work your strategy like you would any other stock.
W.r.t. PR timing, I would rather wait a month for 'real' news than have a crap PR that is fodder for bashers et. al. Patience my friend. If your truly long, check back in 6 months.