why do you think the UK is a waste of time, money and effort? Darin & Vanis said that it was a once in a blue moon opportunity to partner with such a well-known distributor in the UK. Would you pass up opportunity like that?
The UK isn't a huge done deal either. They're testing the market out, they sent over enough to gain feedback and see how a different culture reacts to the product.
They've outlined their plan for the nation wide rollout, it'll progress throughout the year, it won't just explode overnight (unless picked up by a big boy).