Replies to post #36415 on Baristas Coffee Company, Inc. (BCCI)

[justcause225]

Thank you for your insight I appreciate it!

[asus]

Thanks again - great post.

BMOC is the biggest -- arguably only -- positive. They are totally changing the Baristas brand:

- family instead of racy
- mall locations instead of drive through kiosks
- restaurant instead of coffee plus
BCCI now has a 'split brand,' as outlined above. That can't last.