Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

I do not own BCCI stock.

BMOC is the biggest -- arguably only -- positive. They are totally changing the Baristas brand:

- family instead of racy
- mall locations instead of drive through kiosks
- restaurant instead of coffee plus

What will be interesting to see is whether BCCI can leverage this with other potential franchisees; BMOC's operating area is just 8 states, not clear that they are interested in national expansion.

The kiosk business model has been hopeless for BCCI:

- Several posters have suggested that kiosks are generally profitable -- but BCCI has had an operating loss of $0.50 per $1 of revenue.

- Attempts to expand kiosks geographically have been unsuccessful (see failures in AZ and TX, and non-opening of announced NJ and third SW FL stores; one of two acquired MT stores has closed).

- Company has only been sustained through issuance of shares for cash (at <=50% of market price) and for services (at similar discounts).

BCCI now has a 'split brand,' as outlined above. That can't last.

Company has spent resources on (my opinion) distractions: ice cream, reality show, k-cups (still not available on amazon.com, despite April commit, or in any retail site, or on the company's own website -- yet company is advertising them).