Musclepharm should probably not follow Cytosport's example when it comes to Bodybuilding.com....not caring about the channel.
Bodybuilding.com is probably a powerful channel to recruit new customers....so, getting Ryan Deluca's endorsement might be worth quite a lot to Musclepharm.
Cytosport has created a really strong product brand name in Muscle Milk, so it's relatively easy for it to recruit new customers. The gossip created at bodybuilding.com might endanger it's success if somebody leads a campaign against it on social medias....similar to what Musclepharm has experienced.
The endorsement at bb.com is worth gold, but the risk of negative campaigns against your company is a huge problem.
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