That's the thing, Musclepharm is created and run by young people that think different than old people. That makes the company popular, selling a lot of products each day, all year long.
To me the word Hardcore is pornographic....but to 18-20 year old kids, that got an entirely different meaning....because the porn industry has ceased using that word since I was a teenager, watching undressed girls doing gymnastics on the Internet.
All together, Musclepharm is a valuable company that can replace second tier brands like MET RX, BodyArmor, Xyience from day one, and later on replace Red Bull and Monster Energy in places where people are very focused on working out, like Texas, Southern Florida, Orlando, California and North Eastern States.
To me, the three most interesting companies in the sports nutrition industry right now, are Musclepharm, Cellucor and Cytosport.
Cellucor is interesting because it has taken the lead with one product, the pre workout powder, and pretty much left BSN in the dust...and taken market share from everybody else. So, a very focused strategy that has been very successful.
Cytosport has managed to enter with it's muscle milk products everywhere and still maintain some integrity with athletes. It doesn't give a shit about bodybuilding.com, because it doesn't need any bromance for money.
Musclepharm, the most interesting of all....just keeps on spitting new nicely packaged quality products out. Sales go down, and it doesn't give up. For effort, I would give it a 10 out of 10. It needs a little more focus I agree....but all in all, some damn good company!
Musclepharm is a $200 million company and the stock price will probably go back to $12-14 price level by the end of the year.
