I keep going back to this article from Sept 30, 2014!
Liquidmetal’s Apple Alliance for Metal Yet to Bear Fruit
Bill Johnson, a professor at the California Institute of Technology, helped develop the material, and Liquidmetal licensed it. Before signing the agreement with Apple in 2010 and Swatch in 2011, Liquidmetal made mobile-phone parts for Nokia Oyj and Motorola using earlier technologies, as well as watch cases for TAG Heuer and Casio Computer Co.
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Is the Apple Watch a Consumer Electronic Device or is it a Watch. I ask because Apple's worldwide perpetual deal occurred after Swatch according to this article.