I actually believed him. The Marley family is very health-conscious about the products they consume. Starbucks has a very poor reputation among roasters. The coffee is commodity-grade and mass produced, very poor quality. Kind of like the fast food for coffee. And I liked how he said Starbucks was not a bad company.
Like I said, it was great exposure. Rohan is right when he says being the son of Marley opens doors that would otherwise be shut. GO MC!!!