If they own the patent to the technology they can have anyone they want build them.All components like these are outsourced to qualified companies and put out to bid. you have all the components shipped to one location and then assembled somewhere inexpensive like China. Then take pre-orders. Just like they did.Then they can drop ship anywhere in the US from where they're at. They don't need expensive manufacturing plant with millions of associated costs. everything subcontracted that's just how it works.
I believe the new office area and storage area are actually real and needed. The size of the unit fits in my winter snow coat and I don't even know it there.The USB outlet is a great feature. People are going to buy these things like crazy.Go buy one, they're pretty cool, you'll love it. When I show my friends everybody loves it and say they're going to buy one too.