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value1008

04/10/15 1:47 PM

#6364 RE: oldberkeley #6361

Thanks for that, OldB.... i keep forgetting Inventya's name and have been too lazy to go back to my big MSWord file on BIAD and look it up. :-)

And yes, Inventya is an outside group "for hire." That's their raison d'etre (reason for being).

People can check out http://www.inventya.com/ to see what they do.

With BIAD's resources i think Inventya is a very good fit for them (i.e., they can't [yet] afford a really big think-tank / marketing group).

$TRIG$

04/12/15 2:15 PM

#6379 RE: oldberkeley #6361

What says BIAD hired them? ...The UK paid for it according to what I am reading...