Thanks for that, OldB.... i keep forgetting Inventya's name and have been too lazy to go back to my big MSWord file on BIAD and look it up. :-) And yes, Inventya is an outside group "for hire." That's their raison d'etre (reason for being). People can check out http://www.inventya.com/ to see what they do. With BIAD's resources i think Inventya is a very good fit for them (i.e., they can't [yet] afford a really big think-tank / marketing group).