No kidding about skirting the event production plan. Why oh why can't they just sell advertising and marketing space all over this bitch. They need a conglomerate of sponsors to be paying for these shows while the executives focus more on finding additional revenue streams and staying current in this surprisingly competitive market. I just read the 2013 10-K again and it looks like they haven't changed anything in terms of their business plan since then. It is time to get away from acquisitions and put all of their focus on sales. Hell, Club 6400 and the Houston rave scene over the past decades was only an "underground" thing because it had to be. Times have changed, and NGHT needs to be on the forefront of that change. No more secret phone numbers to call for event details, they have thousands of eyes on their website, social media, and venue on a daily basis. That is valuable real estate in today's ad-centric economy... It makes no sense for them to not capitalize on that fact, and if their repertoire of artists, agents and industry promoters don't like more money in their pockets, it shouldn't be that hard to find talent that does!
Sell boys, sell! (not the stock, the brand)
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