Replies to post #74022 on Muscle Pharm Corporation (MSLPQ)

[JimmyJams]

I don't see how they could just turn on a dime from q4. I also believe they have baked in rev from new product lines that won't launch until q2 and should ramp throughout the year. I'm more interested in their cash position and how they handle that.

[TheExpertHimself]

GNC or Vitaminshoppe clearly threatened Musclepharm to cut the ties with it if it didn't drop the Walmart and Sam's Club channel. So, they stopped ordering products from Musclepharm until the products were cleared sufficiently from the shelves of Walmart.

Notice that GNC doesn't carry the Six Star line from MuscleTech nor the Body Fortress line from Nature's Bounty.

Revenue of $40-50 million is just fine....that would make it closer to break even point, down a few million. Getting out of Walmart and lowering the manufacturing costs, that is what saves Musclepharm.

Too much authority had been given to Sydney Rollock and he didn't know more about Sales and Marketing than somebody working at Best Buy.