Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

GNC or Vitaminshoppe clearly threatened Musclepharm to cut the ties with it if it didn't drop the Walmart and Sam's Club channel. So, they stopped ordering products from Musclepharm until the products were cleared sufficiently from the shelves of Walmart.

Notice that GNC doesn't carry the Six Star line from MuscleTech nor the Body Fortress line from Nature's Bounty.

Revenue of $40-50 million is just fine....that would make it closer to break even point, down a few million. Getting out of Walmart and lowering the manufacturing costs, that is what saves Musclepharm.

Too much authority had been given to Sydney Rollock and he didn't know more about Sales and Marketing than somebody working at Best Buy.