Replies to post #58976 on Electronic Cigarettes International Group Ltd fka

[stayfocused]

But aren't the 3 monthe before xmas the worst times for the company, I don't see how COGS or liabilities can be down?

FWIW After friday's action I think after the 10k is filed, it will be a sell on news event. JMO

[Breezy23]

Cogs?

[christjamin]

I am long ECIG.

Quite honestly, at this stage of development, COGS is not important to me. What is the most important metrics, in my eyes, is increase in sales, which is indicative of market share. This sector is in infancy, with explosive growth ahead. The company should care less about loss than market share. Once we garner a certain size of the market, keeping our customer base will be the next battle.
So I will give them a pass if COGS goes down and revenue increases substantially.
Patience is virtue.

Long and strong ECIG