they don't live from paying endorsements and sponsorships and not selling anything.
They do need to cut expenditures and they are....but at the end of the day, they need to make sure they sell enough of high margin products....which I think they do now.
Walmart was a little too much of a task for Musclepharm in q4, and the mistake took resources out of the business. Coco Protein wasn't too successful of a product either, and it probably drained the company for resources leading up the quarter.
However, the MP Combat Crunch project has been a successful one....Musclepharm is the most successful sports nutrition company for bodybuilders in the lucrative protein bar product category.
News 
Market Data 
Discover 
