This approach in OTC can work possibly for a handful of companies, and I believe ECIG to be on top of that list as they have tremendous revenues in a growth sector and were almost going to big boards. Only few companies on OTC may be Investment worthy instead of a trade, and ECIG is indeed one of them. I believe shorts were expecting atleast a 1:100 RS from 0.03 levels with huge AS increase, but that didnt happen and if more longs hold, shorts may have to rethink their strategy on this one. JMHO