"Mars? Why go there first where there's the moon and Ceres to be franchised? ;)"
As long as there's no way to actually check whether or not the announcements made in the PR are real or not, the location is pretty immaterial.
Ace penny stock scamster Jean-François Amyot* often used to introduce fictional Middle Eastern "partners" into his vapor PRs, choosing names that were close to real companies so that people would get confused.
Penny stock scammming 101, I'm afraid.
* Not so ace now, of course; he's on the lam from the SEC for his previous frauds. Just like Adi, Kit and the gang will be soon enough.