Much of the cost of the new or redesigned vehicles were put in last year. This kept the pps down. This year is going to be different, imo. We get sales numbers every month, so expect somewhat of a pullback in February due to the weather but March will be strong, along with the rest of the year. I expect 2015 to be a very strong year for Ford. F150 sales will also be strong.
Looking for a number? Normal p/e will put the pps in the low twenties. Perception and stronger than expected results high twenties
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