In a single quarter, they had a 50% decrease in sales.
the 2nd and 3rd quarter that were less than Q3 of last year.
A single quarter that finally had a mere 15% growth over Q3 of last year.
More like $9.5 million if you believe $3 million; I think that number will be revised downwards to $2.5 million and their year's sales will be more like $9 million. It's only "growth" because the first months of 2013 they were only in about 500 stores compared to the final months being in 5,000 stores. They're no longer adding stores at that rate. And even though they added stores, they weren't adding consumers.