Don't worry about the "sales". Firstly, the Advanced Vaping System is very popular and I expect the emphasis to be on this product. Secondly, there is a race going on for market share and brand loyalty. I can guarantee that profits come secondary to gaining market penetration and brand loyalty. In a few years, there may only be a handful of players and ECIG wants to be one of them.
One of the advantages that ECIG has over Big T that I have never heard discussed, is that ECIG does not have to worry about cannibalization of its tobacco products. ECIG can promote and advertise its product as a way to stop smoking. Do you think Big T wants to do that? They are only in the industry because they are afraid of being left behind.
There was a study out this week that found that ecigs had only 1% of the free radical particles found in traditional tobacco.
I am pretty sure O'Neill just told us to expect substantive news before the meeting. I give ECIG 50% odds at being a billion dollar company by the end of this year.